The nine main factors for successful brand promotion on this social network.
1. The most viral content is photos.
93% of all content that is distributed on Facebook is photos. Videos and links account for another 3% each. 1% is a different kind of content.
Conclusion: a bright, memorable photo taken with humor or from an unusual angle, while advertising a product or service, has a great chance of becoming viral content when Facebook users advertise for you.
2. The number of user-subscribed pages is growing.
The average Facebook user is subscribed to 36.7 pages. There is growing competition on Facebook, and the user is getting more and more information. In order for the user to notice you, you must be bright. You should provide him with interesting and useful information.
3. The average publication of posts is growing.
The increase in the flow of information on Facebook has also affected the number of posts. Their number has increased 5 times. Conclusion: everything that was said on the previous point is relevant in this case - relevant and memorable information that the user will use to highlight you.
4. Engagement correlates with reach.
As the number of subscribers increases, the effectiveness of information decreases. So, if your Facebook page has 1,000 subscribers, then as a percentage, this means a higher number of loyal customers of your brand than a Page with 50,000 subscribers and above. However, in absolute numbers, this means that a brand's Facebook page with more than 100,000 subscribers has more loyal customers than a company with only 1,000 subscribers. Conclusion: strive to increase the number of subscribers to your Facebook page, but do not forget about the effectiveness of your work. Without a clear call to action, the loyalty level of your subscribers will be very low, which means your work will be ineffective.
5. 60% of users log in to Facebook via mobile devices.
The number of Facebook mobile users increased by 250 million users in 2018. In 2019, this trend will only increase. Conclusion: if you do not adapt your website to the requirements of mobile browsers, you will miss a serious competitive advantage of your brand.
6. The fastest growing segment on Facebook is health.
New pages are most often created in the "health" segment. The average increase in subscribers for this segment is 80,000 monthly users. This is followed by the "e-commerce" segment, with a 22% increase in the number of pages and a 10% increase in subscriber growth. "Travel" - 23 and 9%, respectively, "finance" - 20 and 9%, respectively, and "beauty" - 16 and 11%, respectively. Conclusion: even if your company's field of activity does not fall into these categories, Facebook remains a dynamically developing market for you.
7. The sociality of brands.
More and more companies are actively communicating with their users through Facebook pages. The growth of social activity of companies is an effective tool for increasing audience loyalty. Conclusion: communicating with your audience on Facebook is an effective way to promote your product and achieve the effect of "brand loyalty."
8. The lack of a single metric.
When promoting your brand on a social network, you should not focus on just one indicator, for example, the growth in the number of subscribers. The approach should be comprehensive. Only comprehensive promotion of your brand will bring a quick and effective response. Sign up using the 1xbet promo code to get a bonus up to 100 EUR on first deposit today! Bonus code is valid for new players from India, Bangladesh and more. Redeeming your 1xBet bonus and claiming the welcome offer seems easy enough, especially compared with the process at other top betting sites. It just involves creating a new account and entering the code.
